Bio (Sharon McIntyre)
Doctor of Social Sciences
Sharon is a marketing consultant and university lecturer (Assistant Professor, Marketing) based in Calgary, Alberta. Specializing in high-tech industry marketing and branding strategy, she also researches, writes and speaks about the influence location and surroundings have on the creativity and innovation processes of successful marketing-driven entrepreneurs. Sharon has shared her passion for marketing, communications and creativity with global corporations, start-up enterprises, public sector organizations, and students for 20+ years. She has held senior marketing positions and consulted in a variety of domains including B2B software, oil and gas technologies, housing, telecommunications, publishing, and the arts. Sharon has lived and worked internationally, communicates in English and French, and holds dual Canadian and Irish (EU) citizenship. She contributes regularly online as Shazz or Shazz Mack.